Comvita USA, Inc (“Comvita”) is committed to working with customers to facilitate the sale of Comvita products through E-Commerce channels in the United States and Canada. Comvita maintains an Authorized Reseller Policy to protect Comvita’s brand and intellectual property, as well as authorized channel partners. This policy is also in place to protect end customers, ensuring they receive accurate product information, pricing and customer service that meets Comvita’s standards. Finally, the policy works to ensure fair competition among resellers as well as supporting those who have invested in stocking and marketing Comvita products and abide by Comvita’s policies and programs. Comvita will interpret and enforce this policy at its sole discretion. By purchasing Comvita products for resale, you (“Reseller”) agree to adhere to this Reseller policy.:

Sell on Approved Websites Only

  • Unless otherwise explicitly authorized in writing by the Director of E-Commerce Reseller is prohibited from selling Comvita products on the Internet.

  • Selling on third party marketplaces (e.g., Amazon, eBay, Walmart, etc.), drop- ship accounts (e.g.,,, Newegg, etc.) or classified sites (e.g., Craigslist, Facebook Marketplace, etc.) is strictly prohibited unless Reseller received written permission specifically authorizing Reseller to sell on a specific marketplace and under a specific seller name.

Maintain Accurate Brand & Product Information

  • Reseller is granted a limited, non-exclusive, non-transferable, revocable license to use the Comvita’s IP for the sole purpose of advertising and promoting the sale of Comvita products to end-users within the United States and Canada “(North America”).
  • Maintain proper use of all Comvita’s trademarks.
  • Sell product only in original packaging.
  • Do not duplicate, or develop different, universal product codes (UPCs) to differentiate a product.

Online Marketing

  • If a Reseller wishes to participate in the marketing of Comvita’s brand and product through a Google Adwords Account or similar paid search account, the Reseller must submit a request to Comvita and obtain written permission for approved ad keywords.

Sell Only to End Users

  • Reseller is only authorized to market, sell, and distribute Comvita Products to end-users located in North America.
  • Resellers should not knowingly sell Comvita products to other resellers, including other E-Commerce resellers. Comvita recognizes that sales to E-Commerce resellers may inadvertently occur from time to time. Therefore, in the event you inadvertently transact with other E-Commerce resellers, you must disclose the details of those transactions and provide point of sale information at the request of Comvita (e.g., when and to whom such products were sold) so that Comvita may identify these unauthorized sales and enforce this policy.
  • Sellers transacting Comvita products through E-Commerce that are not authorized to do so or did not procure product from Comvita, or an authorized distributor of Comvita, directly, are not authorized to sell Comvita products online or use Comvita’ intellectual property, including, but not limited to, trademarks, copyrights, images or product information. Comvita reserves the right to take enforcement action against the seller and supplier of the product in accordance with this policy.

Unauthorized Exports or Marketing in Other Countries

  • Reseller may only advertise and sell Comvita products within North America. You shall cooperate with Comvita in preventing unauthorized exportation of the Products. You shall not advertise for sale or ship Products outside of North America or sell Products to any third party that advertises for sale or ships the Products outside of North America, in each case without the prior written consent of Comvita.

Bulk Sales by Resellers

  • The Products may not be sold in bulk by Resellers. “Bulk” is defined as selling by the case. Resellers shall use reasonable efforts to identify suspicious purchase patterns (e.g., frequent purchases by an individual) and promptly report the same to Comvita.

Customer Confusion

  • You may not advertise, market, promote, display, demonstrate, bundle or sell non-Comvita products in a manner that would create the impression that the non-Comvita Products are made by, endorsed by, work with or are associated with Comvita or the Products. You must ensure that the Products never are misbranded or represented as another brand.

Disclose All Seller Names & Properties

  • Maintain accurate and up-to-date company information and disclose all retail locations, web properties, temporary storefronts and seller names across all channels directly to Comvita. Any seller transacting through E-Commerce must report all websites and seller names advertising or transacting Comvita products to [email protected]. Any and All Internet websites must be approved in writing by Comvita.

Comvita Minimum Advertised Price Policy

  • All Resellers acknowledge they’ve received Comvita’s MAP policy from an authorized Comvita distributor or Comvita. If Comvita determines that Reseller is not in acquiescence with the MAP policy, Comvita may stop supplying products to reseller or revoked Reseller’s authorized status immediately.

Legal Compliance

  • Reseller must preserve the reputation and goodwill of Comvita and avoid any illegal or unethical actions. Resellers acknowledge that they will comply with all applicable laws, rules and regulations related to advertising, sale and marketing of Comvita products, including but not limited to:
    • Don't make false or misleading claims or engage in deceptive sales tactics, including, but not limited to “bait and switch” practices.
    • If you email customers, comply with the CAN-SPAM Act (and other similar laws).
    • If you maintain an online presence, publish a privacy policy and comply with it.
    • Use known and trusted checkout vendors only and ensure that credit card transactions flow through a PCI-compliant payment stack (i.e., one in which credit card numbers are not collected by the merchant).


  • Resellers that fail to comply with any term in this policy will be subject to enforcement actions at Comvita’s discretion including, but not limited to:
    • Loss of authorization to sell Comvita products online
    • Comvita has the option of buying back existing inventory (at cost) or Reseller will be given a reasonable amount of time to sell through inventory on hand if loss of authorization occurs
    • Suspension of shipments
    • Permanent termination of Resellers account with Comvita
  • Resellers may not circumvent any term of this policy through any means. Comvita will interpret any violations of this policy in its sole discretion. No failure or delay of enforcing this policy shall be deemed a waiver of right. Comvita reserves the right to modify this policy at any time.
  • To request a copy of our MAP policy or inquire about this Reseller Policy, please email:

    [email protected]


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